- Onboarding without Waterboarding (hahaha)
- Why: the common goal is to move admitted students to matriculated students – to get them to board our train.
- Change from a static site to a more dynamic and relational site.
- Solution Key Tenants
- Create our own private Facebook groups
- Create a device-agnostic website
- Centralize communication
- feature their personal counselor
- High School student Confusion: how do students want to be communicated to during the onboarding process? A personalized portal experience
- Create a private Facebook group
- establish community
- increase relational touch points
- got good participation
- Some hurdles:
- Normal vs App/Game group (used App/Game group)
- You cannot just add users, the user has to authorize this action.
- Communication and Personalization
- Mapped out the rough wireframe and task flow
- Four basic sections: quicklinks to resources, their admissions counselor, announcement section, then the personalize to do list of tasks.
- Incorporated most of the original ideas into final product
- Support for task dependencies
- Tasks can be delivers on certain criteria (commuter, etc.)
- Tasks that can autocomplete
- Created layouts
- Ending: Pilot Group: Selection of incoming students that we knew would come even if their MyCedarvill experience bombed.
Phase 3: Production
- Surveyed the incoming class that went through the application.
- Many of the students that came to campus ended up using the portal often.
- Half gave their login to their parents.
- Most connected with the Facebook group.
- Email, Postcard and Texts were used to encourage people to log into the portal. Email was the most responded to and viewed as the most helpful.
- Overall, the response was positive to the portal.
- Communication plan phased in the tasks (so they weren’t all in there at the start).
Version 2 and What’s Next
- Added more Google Analaytics event tracking
- Expanded to handle future terms more gracefully.
- Expanded to handle no valid applications.
- Starting much earlier (fall instead of winter).
- Rework the UI and backend (aiming for AngularJS and API which will enable a mobile app).
- Broaden the types of notifications they can send (Facebook/Twitter/Text/Push/etc.)
- Integrate Social media at a deeper level
- Increase relational touch points
- Evaluate data that can be personalized
Web Developer at Benedictine University near Chicago