Whew, I don’t have the stats on here, but man what a HUGE project. Like Donald Trump HUGE.
These are notes from a talk by Jeff Stevens titled “Metropolis and Gotham, A Tale of Two Cities: Two Different Approaches to Enterprise Site Development” during the HighEdWeb 2015. University of Florida Health
- Two major projects: UFHealth.org (External Facing) & Bridge (Intranet)
- Unify Web Properties
- Focus on Patients
- Change starts at the top
- … and then from deep within the organization
- Senior Leadership must be able to recognize positive change, empower it, and embrace process and goals.
- Committees are vital.
- Champions of the goals, expertise, and process.
- Choose people by expertise and skills over position.
- Choose people that will help, not hinder.
- Smart shared governance
- Elevate Innovation
- CMS Selection Committee
- Select a team.
- Design Committee (presented as if they were agencies)
- Information Architecture Committee
- Content and Governance Committee
- After those committees were finished, they were reformed into smaller working groups.
- 80/20 rule, 20% of the people in the committees did 80% of the work and were chosen for the working group.
- Web team served as consultants than as leaders of the committees, and served as the secretaries.
- Show your work (tiered unveiling and iterative change)
- Training on the new systems, lectures, emails, blogs, and 1 on 1
- Lot of positive improvements in metrics (pageviews/patient appointments, etc.)
- Silos and Holdouts: Left them alone; eventually senior leadership applied the pressure.
- Provided more Services/Support
- Time: Migration time was limited, but was mitigated by training.
- Uniformity: stadard template, developed enough configurable options into the templates eventually. Vetted plugins
- Unify Intranets
- News and Team Building
- Because of the success of the UFHealth team, they were given the intranet project.
- Built it on WordPress (BuddyPress)
- Building a team: Existing team + an additional content coordinator
- Do deep research: Nielsen Intranet Report, Interviews, Card Sorts
- Did much of the process along.
- Mitigating Annxiety: build buy-in
- Development took 18 months, 9 months to migrate.
- Content and Governance: Content Audits; Training; New Structures and Procedures
- Team Burnout: since no one “cares” about the intranet…; more team building events; more communication from Senior Leadership; scope reduction
- Information Architecture: Dynamic Site vs Quicklinks; Card Sorting and Curated Links
- Tech Issues: Servers, On the Floor Interfaces; Solutions; Be agile; have teams ready
- External sites: weren’t able to do as much for the external sites during the project.
- The Unexpected
- Magazine Theme: Second external facing theme that is for the magazines.
- UF Health Directory: Ties in academic and patient areas for a unified directory.
- UF Style Changes
- Both have the same goal: to help people. Make mistakes, better.
Web Developer at Benedictine University near Chicago